[DOWNLOAD] "PURAC Enviro-Filter Company (Cases) (Case Study)" by Journal of the International Academy for Case Studies " eBook PDF Kindle ePub Free
eBook details
- Title: PURAC Enviro-Filter Company (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2009
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 248 KB
Description
CASE DESCRIPTION The primary subject matter of this case is the pricing of consumer goods in International Markets. Secondary issues include price discrimination by small firms in foreign markets; product differentiation in international markets; branding and price discrimination. This case has a difficulty level of 3-4 and is targeted at business students in a first course in international business or international marketing. The case can be used either as a functional case on pricing in the international environment, or as a study in exporting. One hour of class time should be sufficient to handle the case discussion and students should budget 2-3 hours of time for case preparation.
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